About Jurgen Appelo

About Jurgen Appelo

As a serial founder, successful entrepreneur, author, and speaker, Jurgen is pioneering management to help creative organizations survive and thrive in the 21st century. He offers concrete games, tools, and practices, so you can introduce better management, with fewer managers. He also offers a platform for you to share your practices and stories with the rest of the world.

Jurgen calls himself a creative networker. But sometimes he’s a writer, speaker, trainer, entrepreneur, illustrator, manager, blogger, reader, dreamer, leader, freethinker, or… Dutch guy. Inc.com has called him a Top 50 Leadership Expert and a Top 100 Leadership Speaker. Since 2008, Jurgen writes a popular blog at NOOP.NL, offering ideas on the creative economy, agile management, organizational change, and personal development. He is the author of the book Management 3.0, which describes the role of the manager in agile organizations; How to Change the World, which describes a supermodel for change management; Managing for Happiness, which offers you practical ideas to engage workers, improve work, and delight clients; and most recently, Startup, Scaleup, Screwup, which contains 50% inspiring stories and 50% practices to follow and dives into the major topics that business leaders and entrepreneurs are confronted with throughout the business lifecycle.

Speech title:

Learning, Experimentation, and Feedback after COVID-19

About his speech:

There is no need to celebrate failure. What we should do is celebrate learning. This can happen when we make our experiments cheap, safe, and fast. We optimize personal development by embracing double-loop learning and our companies should strive to become learning organizations. Also, there is nothing new about feedback loops. However, the reasons for iterating and incrementing in product design, development and testing, have evolved over time. Find out which practices belong where, in the ultimate feedback cycle: the innovation vortex. In this session, Jurgen Appelo will pay special attention to the things he learned from the COVID-19 crisis, and how we need to move forward together.